Organic food is food produced using methods that do not involve modern artificial additives such as pesticides and being chemically funds, does not contain genetically modified organisms and has not been treated by iradiation, industrial solvents, or chemical food additives. The aim of organic farming is the production of high quality food, which will help to preserve human health, preserve and protect the environment and maintain and increase soil fertility, maintenance of biodiversity and ecosystem reducing all forms of pollution that may result from agricultural production and animal breeding. Therefore, one should be aware that by purchasing products that are labeled organic product consumers indirectly affect to protection and preservetion of the environment. Law on organic production and labeling of organic products provide the foundation for the sustainable development of organic farming, while ensuring the effective functioning of the market, competition, ensuring consumer confidence and protecting consumer interests. Fruits and vegetables makes 40,5% of the entire market for organic food. Other categories are: milk, packaged prepared foods, beverages, bread and cereals, spices, meat, chicken and fish. There are several reasons why to invest in eco-food such as enviromental protection, better health, higher nutritional value and it taste better. Organic food that is worth investing because it is healthy. Consumers purchase products bearing this mark can be sure that: - at least 95% of the ingredients of the organic origin - the product agrees with the inspection regulations - the product comes directly from the manufacturer and it is packaged in the prescribed packaging - contains the name of the producer, in which the body is inspected There is a lot of benefits of organic food. Among the most important are that no pesticides are discharged into the environment, do not disturb the eco systems that require smaller amounts of electricity to produce food ted and the food id richer in nutritients than conventionally produced food. Deficiences in organic food is what many manufacturers mark their products under the category of organic food even thought it is not. Another problem is that organic food which is more expensive than ordinary food, and also the greater loss in the production of organic food.